Tell Bacha Coffee to Cut the Crap and Drop Civet Cat Coffee

“Kopi luwak” or “cat-poop coffee” is made from the beans of coffee berries that have been eaten and excreted by the Asian palm civet, or civet cat. To produce it, civet cats are captured from their natural habitat in Indonesia or bought at live-animal markets, confined to miserably small cages, and fed an unhealthy, unnatural diet that consists primarily of coffee berries so that producers can harvest the coffee beans from their faeces. This is not a delicacy, it’s a disgrace.

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A PETA Asia investigation revealed how civet cats were commonly confined to barren, filthy cages encrusted with faeces, dirt, and decomposing berries.

Many had painful open wounds for which they did not appear to receive any medical care.

A civet cat in a cage.

Although kopi luwak is often advertised as “wild-sourced”, one farmer told an eyewitness that it would be nearly impossible to source it exclusively from the wild. Producers also suggested deliberately mislabelling coffee from captive civet cats.

A civet cat.

Don’t be duped – never buy civet cat coffee. Tell Bacha Coffee to cut ties with the cruel “cat-poop coffee” industry.

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Taha

Bouqdib

Bacha Coffee

Dear {contact_data~firstName} {contact_data~lastName},

I was shocked to learn that your company continues to sell kopi luwak coffee, despite hearing from PETA that Asian palm civets suffer in its production and that “wild-sourced” kopi luwak is essentially a lie.

I just watched PETA Asia’s investigations into kopi luwak farms, which found that civet cats were being confined to cramped and filthy cages, denied veterinary care, and fed an unnatural diet of large amounts of coffee cherries, which causes their fur to fall out because of malnutrition. Many showed signs of extreme psychological distress, such as incessantly pacing back and forth and self-mutilation. Kopi luwak producers commonly call their coffee “wild-sourced”, but workers admitted to PETA undercover investigators that it would be nearly impossible to gather enough civet cat excrement in nature to turn a profit.

The only way to ensure that you aren’t funding this cruel industry is by stopping the sale of kopi luwak completely. Please act ethically by banning it immediately and pledging never to sell it again.

Sincerely,

{user_data~First Name} {user_data~Last Name} 
{user_data~Email Address}

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Tell Bacha Coffee to Cut the Crap and Drop Civet Cat Coffee

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Thanks for Speaking Up for Civet Cats